24/7 STUDIO EQUIPMENT DONATES TO THE BENEVOLENT FUND

February 2007

Local 44 was delighted recently to receive a generous donation to the Benevolent and Retirees Fund from 24/7 Studio Equipment. "It's great for us to be able to give back to the people who give so much to us, said Lance Sorenson, Owner and President of 24/7.

24/7 Studio Equipment was created in January of 2006, and is housed in the facility that once was home to Hollywood Rentals in Burbank. It has quickly become the equipment (black-arm booms, scissor lifts, forklifts, etc.), as well as compressors, generators, light towers, and Mules with trailers. Their inventory consists of over 450 pieces of equipment with a value of $17 million dollars. All the equipment is new and hand-picked especially for the entertainment industry. In fact, Sorenson made many of his equipment choices based on customer preferences.

What really sets 24/7 Studio Equipment apart is their commitment to the entertainment industry. In fact, 24/7 is currently the only major equipment rental company that is solely dedicated to the business. "For most companies, 80% to 90% of their revenue is generated by industrial and construction customers. For them, the entertainment business is the icing on the cake," notes Sorenson.

"For us, it is the cake."

24/7 Studio Equipment is also the only equipment rental shop that is on-call 24 hours a day, 7 days a week, which helps explain the name of the company. "As anyone in the industry knows," said Tim Moore, Vice President of Operations, "the ability to respond immediately to our customers needs can mean the difference between getting 'the shot' or spending hundreds of thousands of dollars for unnecessary downtime."

By aligning itself with Teamsters Local 399, 24/7 Studio Equipment has the distinction of being one of only two union equipment rental shops servicing the entertainment industry. "Unionism is important to us," said Sorenson, "and it's important that all crafts industry-wide know that we are union. We take care of our people."

Sorenson and the 24/7 team are genuinely committed to providing the best equipment and service possible to entertainment professionals, while contributing to the well-being of the industry and its unions.

For more information about 24/7 Studio Equipment, call 24/7 Studio Equipment at (818)840-8247.